Lisa Merriam

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Contact:

LDM (at) MerriamAssociates.com

(917) 596-8011

Judging the International Collegiate ECHO Marketing Plan Competition

It is my honor to judge the 2016-2017 Collegiate ECHO Challenge marketing plan competition held every year by Marketing EDGE. Marketing EDGE is a national non-profit bridging the gap between academic theory and the practical knowledge and skills required in the workplace.  For 50 years, this organization has been bringing together marketing professionals, corporations, academics …

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Brilliance In Marketing: Zicam Media Buying Innovation

The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable. Demand for the Zicam brand is heavily linked to the start and end of the cold season–which is …

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2017 Marketing Hall of Fame Recognizes Outstanding Contributions to the Field of Marketing

[huge_it_slider id=”1″] The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing.  American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, …

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New York Chapter of American Marketing Association Name Change and New Website

I am pleased to announce that the American Marketing Association New York has launched its new website, www.amanewyork.org along with a new name. The new site has been the primary focus of the Communications Committee of the Board of Directors for the last several months. As chairperson of that committee, I commend the tireless work …

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Rebranding National Geographic to Go Further in Today’s Media Markets

When market dynamics and business strategies change, it impacts the brand. National Geographic, a brand with over one hundred years of history behind it, needed rebranding after the entity split off the non-profit Society form the for-proft National Geographic Partners a joint venture with 21st Century Fox. Rebranding doesn’t always mean changing a name or …

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Saturated Markets Offer Opportunity for Niche Market Entrepreneurs

Marketing history is dotted with examples of companies who have been successful entering a “saturated market.” The secret to winning is carving out a niche. Entering a crowded and competitive market is a good strategic option. I provided the San Fernando Business Journal with insight into such a winning scenario. Existing markets have large numbers …

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