Lisa Merriam

Business Brands vs. Consumer Brands: Differences and Implications

Are business brands different from consumer brands? Yes, but the more interesting questions are: How are business brands different from consumer brands? What do those differences mean for brand builders? Business Brands Work with a Different Kind of Audience First of all, the business brand audience is business. Consumer brands, even highly targeted ones, speak …

Business Brands vs. Consumer Brands: Differences and Implications Read More »

Small B2B Company Rebrand Project

Chicago Induction is a remarkable company that has found a profitable niche in specialty hardening and softening of metal parts. The company grew by serving the heavy machinery and automotive industry in the Midwest. Despite recessions and loss of manufacturing to India, China and Mexico, the company prospered. Led by the charismatic founders, the company …

Small B2B Company Rebrand Project Read More »

Creating Iconic Brands in China

Lisa Merriam, New York brand strategy expert, advises top Chinese marketers on how to efficiently create global brands Originally published in the Beijing News, October 21, 2006. Branding may still be a relatively new concept in China, but the nation can be expected to reach a high level of sophistication in a relatively short period …

Creating Iconic Brands in China Read More »

China Business News Interview: China Brands and Globalization

China Business News interview with Lisa Merriam, originally published October, 2006 discussing China brands, marketing challenges and globalization. Question: What do the developing countries get from globalization in the economic and social way? Answer: Trade can be short-term disruptive for the societies of both sides, in this case both the developed nations that multinationals call …

China Business News Interview: China Brands and Globalization Read More »