Using LinkedIn can boost your career, enhance your influence, and grow your business. We spoke to Josh Steimle, author of 60 Days to LinkedIn Mastery and noted expert on personal brands. He offers advice on better using LinkedIn–with some surprising tips.: More on using LinkedIn:LinkedIn Image Sizes and LinkedIn Text Limits Character CountsMarketing Career Boot …

Brilliance in Marketing: Using LinkedIn to Build Your Personal Brand Read More »

By Lisa Merriam AMA New York Board of Directors Writing a guest post is a reputation-building tactic that is more important now than ever.  With networking, presentations and speaking at conferences curtailed, the guest post is an effective alternative for promoting your personal brand. Here are the four steps with tips to help you along …

Writing a Guest Post – How to Use Guest Blogging to Build your Brand Read More »

By Lisa MerriamAMA New York Board of Directors Generic brands always fail. Trying to market a product without a brand has been tried many times, most recently with Brandless, fast-moving consumer goods “built on the premise of selling non-branded consumer goods” that are sold online and “designed for the Instagram generation.” The problem is that …

Generic Brands Fail Again — This Time Online with Brandless Read More »

​Starting a new brand as an entrepreneur is a tall order. Lisa Merriam of AMA New York spoke to Paul Cunningham, founder of Leather Head Sports about starting a company with a unique niche. Between mass-produced sports balls in synthetic materials and a growing trend towards high tech smart balls that track stats like speed, …

Brilliance in Marketing: Leather Head Sports Building an Entrepreneurial Brand Read More »

By Lisa MerriamAMA New York Board of Directors The J. Walter Thompson Co. ceased to exist in 2019, ending a 155 year run for this venerable advertising agency. The merger into Wunderman Thompson feels personal. My earliest memories of business involved going to my father’s J. Walter Thompson office in the Wrigley Building, walking past …

J. Walter Thompson & Co. and the 1964 Advertising Age Commemorative Issue Read More »

The American Marketing Association of New York spoke with Deloitte Digital’s Alan Schulman about the pressure on brands to create content at the speed of culture. TRANSCRIPT: Lisa:0:03 The speed of content creation and distribution is a massive challenge formarketers today.00:09 The American Marketing Association caught up with agency and consulting veteran Allen Shulman who’s …

Brilliance in Marketing: Marketing at the Speed of Culture with Alan Schulman Read More »