By Lisa MerriamAMA New York Board of Directors Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive. Right before the Thanksgiving break, Ad Age ran an opinion piece by Aaron Hall, a naming specialist at the global brand strategy firm Siegel+Gale. In it, he suggested a …

Rebranding Global Warming and Climate Change? The Limits of Brand to Persuade Read More »

Football and brands are practically synonymous. The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands. Head injuries in football are propelling genuine advances in helmet design–true engineering miracles able absorb more than 50% of the force of a …

Brilliance in Marketing: Top Football Helmet Brands Read More »

​The American Marketing Association New York visited Ogilvy Consulting to talk to Laura Masse about how blockchain is brilliance in marketing.  Laura, author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business, explains four aspects of how blockchain builds brand trust. TRANSCRIPT 00:04     Lisa: The American Marketing …

Brilliance In Marketing: Blockchain as a Brand Trust Machine Read More »

​The American Marketing Association New York visited Ogilvy Consulting to talk to Laura Masse about how blockchain is brilliance in marketing.  Laura, author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business, explains four aspects of how blockchain builds brand trust. TRANSCRIPT 00:04     Lisa: The American Marketing …

Brilliance In Marketing: Blockchain as a Brand Trust Machine Read More »

By Lisa MerriamAMA New York Board of Directors Unboxing videos are a marketing phenomenon that just keeps growing. Videos of real people, opening products for the first time and authentically reacting, attract a huge audience and move product. Here is how to make an unboxing video campaign work for you. Authenticity is core to effective …

Out-of-the-Box Marketing: Unboxing Videos Read More »

The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change. TRANSCRIPT Lisa: 00:03 The …

Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S. Read More »