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Macy’s department stores has announced store closings across the country. Are department stories still relevant? How could Macy’s change the equation? The New York American Marketing Association talked with Brian Dyches, an expert in retail design and customer experience, about the challenges Macy’s faces.
Congratulations to my client Urban News Service on their historical achievement: In less than six months, they have become one of the largest distributors of news content to African-American owned newspapers in the country. Here is the the interview with one of three founding principals (the others being Andre Johnson and Joe Ruffin). Eric Easter emphasizes the importance of seasoned journalists telling black stories in print and embedding reporters in our communities for the long haul. Hear the Eric …
Urban New Service — Leading African-American News Source in Under a Year Read More »
Can the Chipotle brand recover with recent company marketing moves? Chipotle Mexican Grill’s sinking sales and falling share prices follow a bacterial outbreak that sickened customers in at least 11 states. When news of widespread food poisoning at the “food with integrity” restaurants first broke, the internet filled with rumors of a chain-wide shutdown. Those …
“Make your brand memorable!” Brand experts earnestly offer this vague advice at every turn. But what is a memorable brand? How can you tell if your brand is or will be memorable? You can’t spot memorability simply by looking at your brand elements. I’ve worked on many naming and design projects where perfectly good brand …
The Chipotle brand failure brand gives new meaning to a brand backfire with 30 more people reported sick in Boston today. It turns out, the “food with integrity” branding idea looks better in the advertising than it does in reality. “Aspirational branding” is a ticking time bomb Building a brand about what you want to …
Chipotle Brand Failure: Saying All the Right Words, but Not Doing All the Right Things Read More »
Choosing a brand name is an early and difficult step when starting a company or creating a brand. Getting hung up on all the wrong issues can turn a tough task into an impossible one. “I’ll know it when I see it” Without defining your standard for a good name at the outset, you can …
Adopting a visual system for branding everything, including web site, brochures, business cards, videos, even airplanes, will dramatically strengthen the power of your brand while cutting your production costs. Creating a tool kit of graphics, typography, color palette, and imagery will turbo-charge the visual impact of your communications. Instead of each piece standing alone, they …
A Visual System Will Strengthen Brand and Cut Costs Read More »
At its most basic, brand is a name and a logo. But these two elements alone are too superficial to communicate a rich brand. Brand identity is more than name and logo just as you are more than your name and face. Your identity includes how you look and your personal data like name, date …
After you have selected the name of your company, product or service, you will want to bring it to life with a visual representation–you need a logo! You’ve got a number of logo styles and approaches to choose from. Below are the four general logo styles in common use, along with their respective strengths and …
Before diving into your Latin dictionary when you consider naming your company, product or service, consider the wide array of brand name styles and product name options in use today. Abbreviation Raychem, Microsoft, Amtrak Acronym AARP, BP, AFLAC, IBM, KFC, TCBY,TIAA-CREF, UPS, USAA Alliteration Dunkin’ Donuts, Roto Rooter, Planters Peanuts, Piggly Wiggly, Brooks Brothers Appropriation …
Brand Name Styles — Types of Company and Product Names Read More »