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Are the SEALs the best? They sure have the best brand–especially after the bin Laden raid. Disney is just the latest company to try to trademark a SEAL brand, reserving “SEAL Team 6,” for entertainment uses, toys (including snow globes!) and clothing. The other Tier One counter-terrorism unit, Delta Force, has not attained the same …
Disney Trademarks SEAL Team 6, But Not DEVGRU or Delta Force Read More »
Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. A New Logo for a New Strategy Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin …
Osama bin Laden may be dead, but the bin Laden brand is not. USA Today is reporting the Osama bin Laden brand is suddenly doing a booming business. From bumper stickers and ties to coffee mugs and t-shirts (you can even outfit your dog), the merchandising of bin Laden has begun. Celebrity branding is a …
The BMW X Drive Team rolled into Mt. Kisco BMW last week to give drivers a chance experience the BMW intelligent 4×4 system. With demos and test drives, BMW was able to bring the experience of the brand to potential BMW drivers at the local and personal level. The dealership was able to extend the …
BMW X Drive Team Brings the Brand Experience to the Dealer Level Read More »
The Proxios brand promise was tested under fire last week. At Merriam Associates, we have been honored to work with some truly great companies large and small. Occasionally, we get to work with a company which does something truly heroic. We renamed and repositioned Proxios, which manages companies’ information technology through cloud computing. It is …
The American Express Open Forum publishes advice articles for small business leaders. Today’s featured article, which quotes Merriam Associates, is about personal branding–how you can create a recognizable persona for yourself and your company. A personal brand has always been helpful for advertising, recognition, and networking. The growth of social media makes thinking deliberately about …
American Express Open Article on Personal Branding Read More »
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing to deliver your web video message in this web video how-to segment. While your message is the foundation of your communication, how you deliver it impacts its effectiveness. Here are five things to focus on when you deliver your message: 1. Connect with …
“Don’t use the F-Bomb” is a seemingly common sense rule when using social media for corporate purposes. But, common sense is not as common as you might hope. A purported social media expert working for a leading social media agency tweeted this for Chrysler: “I find it ironic that Detroit is known as the Motorcity …
Don’t Drop the F-Bomb…And Other Good Social Media Advice Read More »
Today, truthful brands who speak the truth are a necessity. Rance Crain has an interesting post in Advertising Age: “Back in the Mad Men days, when the “pioneers of advertising,” as my old boss Stan Cohen calls them, ruled the roost, it was commonly held that a little exaggeration was not unreasonable to accentuate the …
People say they want green—but that doesn’t mean they buy green brands. It’s the same for green cars as it is for green vegetables. Rasmussen reports 27% of U.S. adults expect to buy an electric car in the next ten years, but recently released sales figures show car buyers are shunning the electric Nissan Leaf …
Green Brands: Consumers Like the Concept But Don’t Buy Read More »