Lisa Merriam

BMW X Drive Team Brings the Brand Experience to the Dealer Level

The BMW X Drive Team rolled into Mt. Kisco BMW last week to give drivers a chance experience the BMW intelligent 4×4 system. With demos and test drives, BMW was able to bring the experience of the brand to potential BMW drivers at the local and personal level. The dealership was able to extend the brand experience with videos on its Web site and in social media that vividly demonstrate the compelling difference that BMW’s X Drive delivers: