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Louisville Slugger unveiled its new logo this week and it is a home run. So often, when companies have adopted a new logo, they have stripped their visual identity of all personality in favor of “updating,” “streamlining,” or “going more upscale.” Louisville Slugger wisely went in another direction. For a brand well into its second …
Louisville Slugger Hits It Out of the Ballpark with Its New Logo Read More »
I am honored to have helped marketing guru Philip Kotler and international marketing expert Milton Kotler set up their new Web site: www.KotlerOnGrowth.com. The Web site offers their topical and timely thinking on headline issues and promotes their new book just out from Wiley, NY: Market Your Way to Growth: 8 Ways to Win. Starting …
Download Chapter One from Philip Kotler and Milton Kotler’s New Book Read More »
Buyer of distressed brands Apollo Management Group has cheered the hearts of Twinkie lovers everywhere with its$410 million purchase of the snack food favorite. Big Twinkie brand relaunch plans have been made, including having Dennis Rodman bring several cases of Twinkies to North Korea’s Kim Jong-un, to offering giant Wonder Bread size promotional sizes, to …
Chinese companies made headlines a few years back with lead tainted toys and pet food that sickened cats and dogs. Now a US company is coming under fire in China. KFC is alleged to use excessive growth hormones and antibiotics in their chicken–creating a potential branding problem. This insightful article by Chinese branding expert Milton …
When a brand’s strength is tied to a real person–when it is a celebrity brand–its fortunes rise and fall with that person’s reputation and behaviors (see Osama bin Laden, Michael Vick, Tiger Woods). In the case of the Livestrong brand, Lance Armstrong’s “doing the dirty” complicates his business and his charity. The Livestrong brand is …
Lance Armstrong’s Profitable Non-Profit Livestrong Brand Read More »
Jets player Tim Tebow has filed trademark applications in some seven categories for the term “Tebowing.” The blogosphere has erupted in complaints that the football player is trying to trademark kneeling in prayer. A look at the actual filings (you can look at them here) show that is simply not the case. The applications are …
Al Qaeda is making headlines again. We had covered the death of the Al Qaeda brand for Forbes over a year ago. As the presidential candidates argue about what happened in Libya, Stratfor, an intelligence analysis group, has written a great article on the Al Qaeda brand architecture problem. As Al Qaeda fades as a …
Al Qaeda Brand Architecture Problem and Taliban as Media Bias Victim Read More »
Please visit Forbes.com for our article on the demise of the Al Qaeda brand following last week’s drone attack on Al Qaeda’s most visible marketing executive and Inspire magazine publisher/editor. UPDATE: Found on Jihad Jihad Watch. Seems bin Laden himself was worried about his brand. In documents recovered by the SEALs, he wrote that he …
On Forbes.com Today: The Al Qaeda Brand Died Last Week Read More »
eBay unveiled its new brand logo today–Now! Personality-Free! Gone in the new brand logo is the quirky all-over-the-place lettering and eccentric typeface. In its place you have a bland, flatness that conforms to the safe and generic facelessness that has become synonymous with a corporate look. While it is true that eBay has evolved to …
eBay Removes Personality from Its Brand with Its New Brand Logo Read More »
The article I wrote for Forbes earlier this summer, “The Democrats Have A Big Branding Problem, As Does Obama,” talked about how the Obama brand is “more defined by what he is not.” Bill Clinton’s speech last night showed that he, not Obama is a master at branding. In one simple line, he repositioned the …