Louisville Slugger Hits It Out of the Ballpark with Its New Logo

Louisville Slugger unveiled its new logo this week and it is a home run. So often, when companies have adopted a new logo, they have stripped their visual identity of all personality in favor of “updating,” “streamlining,” or “going more upscale.” Louisville Slugger wisely went in another direction. For a brand well into its second century of life and with such an iconic following, they wisely adopted a look that is full of personality. The new look is at once timeless and contemporary, but would not be out of place at the turn of the century–the last century.

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Contrast this success with ebay’s charmless new look. When your new logo works, you also mitigate the I-hate-the-new-look impulse reaction that many rebranding efforts provoke.