Lisa Merriam


Brand Naming Webinar IABC – Replay

I gave a webinar on naming brands for the IABC on May 22nd. The presentation is available for replay (and you can also request a download the presentation deck) here:  

O No Rebranding Fail fixed a huge brand blunder today when they announced they were abandoning the rebranding attempt to change their name to Here are the top five reasons why the rebranding was doomed to fail: There was never a strategic reason to change the company name. Name changes are expensive and risky in the best …

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Merriam’s Guide to Naming Interview on CDTV Internet Radio Program

We talked about naming challenges, how to name, pitfalls to avoid in this online radio interview on, the online broadcasting network providing stock market news, financial, business, nasdaq, nyse, earnings, and daily dividend reports. Merriam’s Guide to Naming is available from most major booksellers, including Amazon.

You Can’t Rebrand Ground Zero

New York City Mayor Michael Bloomberg is suggesting we rebrand Ground Zero. At a speech on September 6th near the Ground Zero site, he said “The time has come to call those 16 acres what they are: The World Trade Center and the National September 11 Memorial and Museum.” Good luck with that. Mayor Bloomberg …

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