B2C Branding – Page 15

National US Navy UDT-SEAL Museum – Salute to Veterans

As today is Veteran’s Day, I wanted to call attention to a very special place: The National Navy UDT-SEAL Museum located in Fort Pierce Florida. It was my honor to help promote the Museum’s Silver Anniversary (25th Year) Muster and help drive visitors to the Museum’s Web site. This annual event attracted thousands of people …

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Bimbo Brand Gets Sara Lee Respectability

A few weeks ago, we commented on the potentially effective funny name Bimbo. Grupo Bimbo, owner of the Bimbo line of baked goods, announced November 9 it is acquiring the entire bakery division from the venerable Sara Lee Corporation. The acquisition gives the Bimbo brand a formidable stable of leading and respectable brands. That said, …

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Jon Stewart Restore Sanity Rally–Participants Talk

Merriam Associates doesn’t often cover politics, but since we visited the Glenn Beck Restore Honor Rally, we couldn’t miss the John Stewart Restore Sanity Rally. What we saw was a crowd that was every bit as white, every bit as political and festive, and every bit as polite. We asked participants why they came, what …

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Nestle Seeking “Opportunity Between Food and Pharma”

Nestle has announced the creation two new organizations: Nestle Health Science S.A. and the Nestle Institute of Health Science. Nestle says their purpose will be finding “cost effective ways to prevent and treat acute and chronic diseases in the 21st century.” Their idea of finding “a new opportunity between food and pharma” may sound good, …

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Processed Food, Diabetes, Bad Branding

Two ad campaigns, one from Conagra’s Chef Boyardee and one from Tyson, are particularly heinous in light of newly released statistics on diabetes. One celebrates kids complaining about vegetables and other nutritious foods they hate. The ad pushes pushes fried chicken nuggets from Tyson as an ideal alternative: The other features some moms punishing another …

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Carefully Balancing the Ralph Lauren Brand

The Ralph Lauren brand performs a delicate balancing act. On the one hand, it represents $3000 dresses. On the other, it is stacks of merchandise piled high on sale at Macy’s. Revenue from Ralph Lauren stores ($2.3 billion) is about equal to revenue from wholesale sales to other retailers ($2.5 billion). Yet the company stores …

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Airline Mergers and Consolidation Means Brand Chaos

Airlines merge, but their brands do not. With the rumored airline merger of American with Jet Blue, the finally consummated deal between United and Continental, and Southwest’s acquisition of AirTran, the airline industry is facing some big brand issues—with the negative fall-out hitting their customers. More than Repainting Planes Merging airline brands is not so …

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