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While buying a steam roller is very different from buying a can of soda, brand still matters. We talked to heavy equipment operators at work sites around the Chicago area to gather their opinions about construction and heavy equipment branding. How Do Heavy Equipment Brands Compare? Caterpillar and John Deere are the dominant brands. While …
Outgrowing the Brand Proxios had its beginnings as a small technology infrastructure outsourcing company called SuperServer. The company has grown beyond its Richmond, VA roots to have a national reach and had made significant investments in cutting-edge technology. They needed a brand that would convey the true stature of the company and give it a …
Merriam Associates Insight On-the-Street went out to discover what people think about the debate on health care reform. We wanted to see if there is a consensus among regular people who are not taking active part in the debate. What we heard is rather different from what is reported on the news. Away from the …
The Untold Health Care Reform Narrative: Blame Pharma Read More »
Seems hardly a day goes by without a “busty blonde” wanting to follow me on Twitter. Though social media has been the darling of marketers for years now and its potential is obvious, the stumbling blocks to effective social media marketing remain. Social Media Marketing Challenge: Spam When you get past people talking about what …
Nude Followers on Twitter–Social Media Marketing Challenges Read More »
The FDA has fired a warning shot at one of Americas most beloved brands. They accuse the makers of Cheerios of selling the cereal as a drug to prevent and treat high cholesterol—a charge with a potentially huge impact on Cheerios brand sales and reputation. We talked to Cheerios eaters to find out why they …
FDA vs. Cheerios: Blurred Line Between Food and Pharma Read More »
We walked the floor of the New York Bar Show at Jacob Javitz Center to see what trends await customers across the bar and on the shelf in 2009.
Focusing The Message of an NGO Doing Place Branding Promote Uganda is a non-governmental-organization (NGO) founded by successful ex-patriot Ugandans with the goal of improving the economic lot of people in Uganda. The organization is an ambitious one. We helped them organize and articulate their agenda around several key place branding initiatives: Providing tourists information …
Promote Uganda: Focusing the Message for Place Branding Read More »
You can find dozens of academic definitions of what constitutes a brand. In today’s competitive world, you have to cut past the academic and get practical. So what is a brand? The answer is really quite simple. Brand isn’t a name or a logo; it is what your customer thinks and feels about your company …
AIG is trying to outrun its old reputation by adopting a new brand. Will it work? Most people aren’t buying it. The entity, formerly known as AIG, is firmly attached to its reputation of irresponsible financial stewardship and credit default swap schemes that played a major role in the global financial collapse of 2008. The …
A Growing Company Looks to Branding Kirch had grown from a small family venture into a multinational manufacturing and marketing powerhouse. The company had never really addressed its brand or history. In preparation for a new web site, they wanted to communicate to consumers in a new way. Kirch asked Merriam Associates to write the …
Kirch: A Brand Story and a Catalog for Design Icon George Nelson Read More »