General Motors: A Reorganized Brand Architecture for a Reorganized Company
General Motors has done more than reorganize its finances. GM has turned its brand architecture upside down. Reorganized Brand Architecture Roll Out Trimming nameplates like Pontiac, Saab, and Hummer from its stable of brands was just one aspect. Beginning in August of last year, the GM “chicklet” logo has been quietly disappearing. It is no …
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