Brand Insights – Page 28

General Motors: A Reorganized Brand Architecture for a Reorganized Company

General Motors has done more than reorganize its finances. GM has turned its brand architecture upside down. Reorganized Brand Architecture Roll Out Trimming nameplates like Pontiac, Saab, and Hummer from its stable of brands was just one aspect. Beginning in August of last year, the GM “chicklet” logo has been quietly disappearing. It is no …

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Proxios Uses Web Video for Customer Testimonials

Our client Proxios produced a series of customer testimonials to support their brand. We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is for customer testimonials. With more impact than a customer list and more persuasive than a quote, …

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More Funny Names — Real Candidate Names

I’ve posted an article or two on funny names, on political names that are hard to pronounce, but effective, and also posted an analysis of candidate names in the midterm elections. I just had to share this link to some truly funny, real political names. Funny names can be effective if they make your brand …

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Gold: The Commodity that Behaves Like a Brand

You might not think of brands when in commodity trading. Yet the unprecedented bull market for gold and the fact that my mother, who is otherwise pretty sharp, just bought in at an historical price high, indicates gold is behaving more like an emotion-driven brand than a commodity. As part of my writing work for …

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The Problem Is Too Many Solutions — Funny Solution Brand Names

Nobody sells products or services any more–everything has been elevated to the status of a “solution.” Solution brand names have run rampant. Tech companies started the craze.You can choose your solution from HP, Cisco, IBM, and on and on in a mind-numbingly boring variety. Google the phrase “technology solution” and you will get more than …

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NewsBeast And Other Merger Name Options

The rumored merger between Newsweek and The Daily Beast points up one of the big issues for merging companies: What to call the thing? Branding and mergers is often a matter of political bartering when cobbling together a deal. Letting lawyers make the brand name decision is not a good idea. The naming decision should …

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Merriam Associates Client Geomentum’s Hyper-Local Mixpo Partnership

Merriam Associates named Geomentum, the hyper-local marketing, media and performance agency unit of Mediabrands (NYSE: IPG), when it launched in August, 2009. Today the company announced the launch of its Hyper-Local Network and a new partnership with Mixpo, a dynamic video advertising provider. Through this collaboration, Geomentum and Mixpo will introduce Dynamic Local Video (DLV), …

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