Our client Proxios produced a series of customer testimonials to support their brand. We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is for customer testimonials. With more impact than a customer list and more persuasive than a quote, is a short video of your customers talking about your product or service and what it has done for them. Video customers in their office, touring their facilities, or catch a sound bite at a conference. You’ll see real results.
Here is a link to our client Proxios and some of the web video for customer testimonials we produced for them:
More detailed advice from previous posts:
Good enough video–you don’t need to be an a cinematographer to be effective
How Web video differs from TV
Video scripting–six keys to script writing
Ideas for Web video
And a series from Fortune 500 corporate executive speech coach Kayla Schwartz:
Web video how-to: Preparing your message
Web video how-to: Thinking about your delivery
Web video how-to: Visual presentation