Lisa Merriam

Should Global Warming or Climate Change Be Rebranded?

Ad Age ran an article by Aaron Hall, a naming expert at Siegel+Gale. He argued the movement needed a new name to “convey the urgency of the situation, while also encouraging folks to take action.” I wrote this article disagreeing with Mr. Hall’s position–the problem isn’t the name, but the brand story. Read the explanation of the global warming brand issues here.