Brand Economics–AMA NY Brilliance in Marketing Video
AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.
The Latest from the American Marketing Association New York
I am pleased to be back to producing content for the American Marketing Association New York after a half-year hiatus. Here is the latest:
Brilliance In Marketing: The Need for Brand Economics
Measuring marketing is becoming more and more important as the “intangible” balance sheet entry continues to grow. The AMA New York interviewed Tracy Chong, an economist working in the field of branding and co-founder of Strata Insights about brand economics and the importance of measuring and tracking so-called “intangibles.” Here are Tracy’s key points: Here …
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Brilliance In Marketing: The Need for Brand Economics
Measuring marketing is becoming more and more important as the “intangible” balance sheet entry continues to grow. The AMA New York interviewed Tracy Chong, an economist working in the field of branding and co-founder of Strata Insights about brand economics and the importance of measuring and tracking so-called “intangibles.” Here are Tracy’s key points: Brand …
Brilliance In Marketing: The Need for Brand Economics Read More »
Email Marketing Effectiveness Statistics to Improve Your Digital Marketing Strategy
Email marketing effectiveness is a proven fact. One of the older forms of digital marketing, email marketing continues to outperform all other tactics by a factor of four to one. There may be 3.5 billion people using social media around the world, but the latest statistics on active email users tops 3.9 billion. Email remains …
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Email Marketing Is a Key Pillar of Any Digital Marketing Strategy
Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.
Did You Know Back-to-School Marketing Impacts the Rest of the Year?
The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.
Highlights from the BRITE ’19 Conference at Columbia University
Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
Customer Experience: Keys to CX Success
Customer experience—CX—is a hot marketing buzzword. The concept encompasses every way and place where customers interact with your company, brand, and product. And marketing needs to get involved in every one of them. That means marketing needs to get out of the marketing department and support all parts of the company to infuse a branded …
When Brand Cops Evolve to Become Brand Coaches
Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance.