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The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable. Demand for the Zicam brand is heavily linked to the start and end of the cold season–which is …
Brilliance In Marketing: Zicam Media Buying Innovation Read More »
It is my honor to judge the 2016-2017 Collegiate ECHO Challenge marketing plan competition held every year by Marketing EDGE. Marketing EDGE is a national non-profit bridging the gap between academic theory and the practical knowledge and skills required in the workplace. For 50 years, this organization has been bringing together marketing professionals, corporations, academics …
Judging the International Collegiate ECHO Marketing Plan Competition Read More »
The American Marketing Association New York celebrates brilliance in marketing. That’s why we visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable. Demand for the Zicam brand is heavily linked to the start and end of the cold season–which is …
Brilliance In Marketing: Zicam Media Buying Innovation Read More »
[huge_it_slider id=”1″] The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing. American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, …
Democrats favored firing Comey before they were against it. Republicans scurried to avoid taking a position. The White House was leaking in torrents. Washington insiders roiled the swamp with eddies of spin. The press hyperventilated in major scandal mode. But what did regular Americans make of it all? Not so much, it turns out. Data …
Pro Trump or Anti Trump–American Opinion on Firing Comey Read More »
The American Marketing Association Leadership Summit in Chicago reinforced the value of this group for anyone with a career in marketing or for anyone who works with marketers. This meeting of AMA chapter leaders from across the nation and Canada was a chance to network, exchange best practices and ideas and further develop leadership skills …
American Marketing Association Leadership Summit 2017 Read More »
I am pleased to announce that the American Marketing Association New York has launched its new website, www.amanewyork.org along with a new name. The new site has been the primary focus of the Communications Committee of the Board of Directors for the last several months. As chairperson of that committee, I commend the tireless work …
New York Chapter of American Marketing Association Name Change and New Website Read More »
NBC News interviewed me about the trolling of the Ivanka Trump brand. Seems like “fake reviews” are joining “fake news” as a thing. The consumer is savvy enough to tell the difference. As I told NBC, the trolling of all Trump brands is likely to continue as a dissatisfied segment of the electorate works out …
Amazon Review Trolling Ivanka Trump Brand–NBC Interview Read More »
Sports team naming is a high stakes job. Doing it right makes creates millions of dollars in brand value. Doing it wrong leads to low recognition and low fan engagement, leading to low revenue and value. Naming the NHL expansion team in Las Vegas the “Vegas Golden Knights” is a missed brand opportunity. (Read part …
Sports Team Naming: Las Vegas Sun Interview on NHL Expansion Team Brand Read More »
When market dynamics and business strategies change, it impacts the brand. National Geographic, a brand with over one hundred years of history behind it, needed rebranding after the entity split off the non-profit Society form the for-proft National Geographic Partners a joint venture with 21st Century Fox. Rebranding doesn’t always mean changing a name or …
Rebranding National Geographic to Go Further in Today’s Media Markets Read More »