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Our client Proxios produced a series of customer testimonials to support their brand. We covered several weeks ago a comprehensive list of ways to use Web video. One of the easiest and most powerful uses of Web video is for customer testimonials. With more impact than a customer list and more persuasive than a quote, …
Proxios Uses Web Video for Customer Testimonials Read More »
Firefly Millward Brown’s New Rules for Brand Engagement study discusses the trouble brands are having effectively using social media. As we have discussed in previous posts, many marketers come across as insincere, pandering, or boring. The relationship/conversation thing seems to still stump many, many marketers. Consider the different Twitter approaches of the worlds’ leading car …
Social Media Brand Engagement Rules Toyota vs Chevrolet Read More »
I’ve posted an article or two on funny names, on political names that are hard to pronounce, but effective, and also posted an analysis of candidate names in the midterm elections. I just had to share this link to some truly funny, real political names. Funny names can be effective if they make your brand …
You might not think of brands when in commodity trading. Yet the unprecedented bull market for gold and the fact that my mother, who is otherwise pretty sharp, just bought in at an historical price high, indicates gold is behaving more like an emotion-driven brand than a commodity. As part of my writing work for …
Nobody sells products or services any more–everything has been elevated to the status of a “solution.” Solution brand names have run rampant. Tech companies started the craze.You can choose your solution from HP, Cisco, IBM, and on and on in a mind-numbingly boring variety. Google the phrase “technology solution” and you will get more than …
The Problem Is Too Many Solutions — Funny Solution Brand Names Read More »
Facebook’s launch of a new email client runs smack-dab into brand problems: 1) The Facebook brand lacks consumer trust: It seems like every week, Facebook faces charges of releasing unauthorized user data or of making sneaky changes to user settings to exploit information on users without permission. How many people will trust Facebook with their …
Facebook Brand and Email: Brand Extension Lacks Permission or Purpose Read More »
The rumored merger between Newsweek and The Daily Beast points up one of the big issues for merging companies: What to call the thing? Branding and mergers is often a matter of political bartering when cobbling together a deal. Letting lawyers make the brand name decision is not a good idea. The naming decision should …
While I was taking out the recycling, this little brochure fluttered from my empty Ziploc package: Wow! With a tagline of “Get more out of it!” I expect more out of Ziploc. Maybe this major brand thought they needed to “do something” in social media, but couldn’t figure out what that something might be. It …
Ziploc: Boring Doesn’t Work as a Social Media Engagement Strategy Read More »
Merriam Associates named Geomentum, the hyper-local marketing, media and performance agency unit of Mediabrands (NYSE: IPG), when it launched in August, 2009. Today the company announced the launch of its Hyper-Local Network and a new partnership with Mixpo, a dynamic video advertising provider. Through this collaboration, Geomentum and Mixpo will introduce Dynamic Local Video (DLV), …
Merriam Associates Client Geomentum’s Hyper-Local Mixpo Partnership Read More »
As today is Veteran’s Day, I wanted to call attention to a very special place: The National Navy UDT-SEAL Museum located in Fort Pierce Florida. It was my honor to help promote the Museum’s Silver Anniversary (25th Year) Muster and help drive visitors to the Museum’s Web site. This annual event attracted thousands of people …
National US Navy UDT-SEAL Museum – Salute to Veterans Read More »