Lisa Merriam

Brand Strategy

Microsoft Brand Failures: 12 Brand Mistakes with High Costs

Microsoft brand failure rate is high. Analysts continue to criticize the once high-flying company and consider its prospects as cloud computing and competitive products dim the prospects for the company’s operating systems. A History of Microsoft Brand Failures Indeed, Microsoft has a long track record of failed brands. Here are a dozen examples: Vista: This …

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BP Brand: Disingenuous

The oil spewing from the destroyed drilling-rig off the coast of Louisiana is devastating the environment; it also damages the BP brand. No matter that the oil rig in question is actually owned and operated by Transocean, the world’s largest offshore drilling contractor. No matter that nine of the eleven victims are Transocean employees. The …

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A Political Manuever by Any Other Name Would Smell as Rotten

Creating a great brand name means finding names that fit with products and that generate true and motivating associations. In politics, the opposite is more often true. Politicians of both parties seems particularly attracted to doublespeak. Take note of the new Democratic strategy of replacing the word “Reconciliation” with “Simple Majority”. What is behind the …

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