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nterested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York for a day at the ball game–and an insider peak at marketing this New …
Brilliance In Marketing: Sports Marketing and the New York Mets Read More »
Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. The New York Mets are hosting the American Marketing Association New York for a day at the ball game–and an insider peak at marketing this New …
Brilliance In Marketing: Sports Marketing and the New York Mets Read More »
From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea: I do wish the effect had been more explosive! It is also a great example of co-creation. Coca-Cola did not create or pay for this video.
With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack. Transcript: 00:01 They say snack habits are changing and snack marketers are changing, …
Brilliance In Marketing: Changing Trends in Snack Brands Read More »
What Are the Top Iranian Brands? by Alireza Alizadeh What are the top Iranian brands? That’s a good question! The Iranian economy is different from the U.S., and that affects branding. Eighty-five percent of our economy is governmental, therefore our private sector is weak and very small. Our country has the potential to be a very …
by Alireza Alizadeh What are the top Iranian brands? That’s a good question! The Iranian economy is different from the U.S., and that affects branding. Eighty-five percent of our economy is governmental, therefore our private sector is weak and very small. Our country has the potential to be a very wealthy country, with rich resources in …
Inc. has a great article for on small businesses getting paid on time. Inc. interviewed me for the article: “Small Businesses Getting Paid on Time.” I work with a number of entrepreneurial clients on their sales and marketing activities–and that extends into how to price, package and collect payment. That’s where the marketing rubber hits the road: …
Inc. Interview with Lisa Merriam: Small Businesses Getting Paid on Time Read More »
Iconic brands do belong in a museum, and the new exhibition at the Museum of Modern art showcases some one hundred examples of influential fashion brands. The latest episode of Brilliance in Marketing brings you inside this long-awaited show. In addition to serving as the chair of the communications committee on the board of directors …
Museum of Modern Art: Some Iconic Brands DO Belong in a Museum Read More »
conic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum… Transcript: 00:00 Is fashion modern? Are brands art? The Museum of Modern Art aims to answer those …