When Brand Cops Evolve to Become Brand Coaches
Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance.
Brand Governance: Brand Cops Becoming Brand Coaches
Brand governance used to be a command and control proposition. Companies were in charge of their brands and they told people how to use their brands. Brand guidelines specified right and wrong; rules and regulations enforced by a brand cop with oversight over what was and was not “on brand.” No more. Brands are out …
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Brand Reputation–The Importance of Background Checks
Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.
Brilliance In Marketing: Employee Backgrounds Impact Brand
Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand reputation. Jim Mintz, CEO of the Mintz Group, spoke to …
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Brilliance In Marketing: Employee Backgrounds Impact Brand
Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand reputation. Jim Mintz, CEO of the Mintz Group, spoke to …
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43 Ways to Re-Purpose Content for Greater Impact
Expressing one idea in multiple formats over multiple channels benefits your marketing in three ways: 1. Variety in media and presentation enhances impact and memory. If use multiple senses; if you hear something, see something and then interact with something, it is more likely to stick in your mind. 2. Variety of format across …
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Measuring Content Shock–Content Clutter Fatigue by the Numbers
Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and get results. 37 seconds is the average median time spent reading an article.45% skim articles …
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Measuring Content Shock–Content Clutter Fatigue by the Numbers
Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and get results. 37 seconds is the average median time spent reading an article. 45% …
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Content Marketing: A Model for Success
Content marketing is nothing new–it is as old as modern marketing. What is different today is the efficiency of marketing automation and the reach of digital media. With so many new technologies and service providers, it can be hard to keep everything straight. A simply model for content marketing is explained in my latest article …
Content Marketing Model—Design for Effective Results
Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content marketing is a hot buzzword today, but the tactic has been around since the beginning of modern marketing. Michelin Guides have been supporting the Michelin brand for 119 years. Yet, in our always on, always …
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