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Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content marketing is a hot buzzword today, but the tactic has been around since the beginning of modern marketing. Michelin Guides have been supporting the Michelin brand for 119 years. Yet, in our always on, always …
Content Marketing Model—Design for Effective Results Read More »
Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like Google give top ranking to sites like Yelp.com. Done well, they can either drive new business or drive customers away. Managing your online reputation and interacting with customers and potential customers on these sites …
Online Review Sites: Critical to Your Brand, Reputation and Business Read More »
Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like Google give top ranking to sites like Yelp.com. Done well, they can either drive new business or drive customers away. Managing your online reputation and interacting with customers and potential customers on these sites …
Online Review Sites: Critical to Your Brand, Reputation and Business Read More »
Review site are critical to your brand reputation. Because search engines put these sites near the top of search results, good reviews have a major impact on site traffic and lead generation, either attracting new business or driving customers away. Your marketing plan needs to include managing ratings and reviews. My latest article for the …
In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what …
Brilliance In Marketing: Prophet Brand Relevance Index Read More »
Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a sum-greater-than-its-parts dynamic that can boost your marketing. With so much attention to SEO and other digital aspects of PR, media outreach gets short shrift. Here are some tips for getting …
In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what …
Brilliance In Marketing: Prophet Brand Relevance Index Read More »
As a Chicago native, retail nerd, and former customer, Sears bankruptcy comes as sad news. The Chicago Tribune has a great story of a brand that did not have to die. In 2006, Sears profit peaked at $1.5 billion with a 3.6% profit margin according to MacroTrends. That same year, Amazon just cleared $190,000,000 with …
Sears Bankruptcy: Death of a Once-Great Retailing Brand Read More »
Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …
Brand Trust Is in Decline: Reputation Institute Recommendations Read More »