Brand Insights - Page 4 of 37

Brilliance In Marketing: The Future of Marketing Consumer Research in China and the U.S.

The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change. TRANSCRIPT Lisa: 00:03 The …

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Brand Economics–AMA NY Brilliance in Marketing Video

AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.

The Latest from the American Marketing Association New York

I am pleased to be back to producing content for the American Marketing Association New York after a half-year hiatus. Here is the latest:

Brilliance In Marketing: The Need for Brand Economics

Measuring marketing is becoming more and more important as the “intangible” balance sheet entry continues to grow. The AMA New York interviewed Tracy Chong, an economist working in the field of branding and co-founder of Strata Insights about brand economics and the importance of measuring and tracking so-called “intangibles.” Here are Tracy’s key points: Here …

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Brilliance In Marketing: The Need for Brand Economics

Brilliance In Marketing: The Need for Brand Economics Read More »

Email Marketing Effectiveness Statistics to Improve Your Digital Marketing Strategy

Email marketing effectiveness is a proven fact. One of the older forms of digital marketing, email marketing continues to outperform all other tactics by a factor of four to one. There may be 3.5 billion people using social media around the world, but the latest statistics on active email users tops 3.9 billion. Email remains …

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Email Marketing Is a Key Pillar of Any Digital Marketing Strategy

Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.

Did You Know Back-to-School Marketing Impacts the Rest of the Year?

The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.

Highlights from the BRITE ’19 Conference at Columbia University

Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.

Customer Experience: Keys to CX Success

Customer experience—CX—is a hot marketing buzzword. The concept encompasses every way and place where customers interact with your company, brand, and product. And marketing needs to get involved in every one of them. That means marketing needs to get out of the marketing department and support all parts of the company to infuse a branded …

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