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Settling naming rights before breaking ground, Sports Business Daily reports that Los Angeles has got a corporate name for a stadium that hasn’t been built (it doesn’t even have permits or an architect) and has no NFL team. AEG, owner of Farmers Insurance, just paid $600 million for a 30 year lease for naming rights …
AEG, Farmers Insurance Buys Corporate Naming Rights for Non-Existent Stadium Read More »
Brand creation, creating global Chinese brands, has been the official policy of the Communist Party Central Committee of China since 2004. The Ministry of Commerce launched China’s Brands Promotion Committee in a ceremony in Beijing on June 11 of that year. The goal of the committee was to help companies build internationally valued brands. Global …
Official Chinese Communist Party Policy: Create Global Chinese Brands Read More »
Since Motley Fool has named 2011 “The Year of the Spin-Off,” we have covered a number of spin-off branding efforts, with companies making a confusing mess of their brands. Corporate spin-offs have led to brand spin-outs for companies like Marathon and Motorola. Sara Lee is doing it right. The company is keeping its core food …
Mintel, a global market intelligence company, recently released a study touting growing consumer acceptance of generic brands, private label, and retailer brands. Yet what people say does not always affect what people do. The Mintel headline claims “Private label gets a quality reputation, causing consumers to change their buying habits.” The truth is that behavior …
Descriptive names can be tempting. The Association of International Automobile Manufacturers is different in the same old way again. Today they announced they are the Association of Global Automakers, which from 1975 to 1990 was known as Automobile Importers of America. Oh, and they have a new logo made of interlocking swooshes in varying shades …
Descriptive Names Are Not Brands–Global Automakers Read More »
More and more Web sites are offering the “Connect with Facebook” option–but could the initiative suffer brand trust issues? It appears Facebook Connect is succeeding where others have failed (most notably Microsoft’s Passport product). They are becoming the default internet ID card, saving users from having to create user names and passwords for every site …
A new dead brand as another venerable name slips into the past. The once great General Foods brand has been dropped from the last product Maxwell House Coffee (will that brand survive the decade?) Once one of the biggest brands in the grocery store, General Foods died slowly through acquisition. The generic nature of the …
Bloomberg News is reporting that the KFC brand is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating …
How much of the Apple brand value is Steve Jobs? Is the brand at risk with Jobs’ new medical leave? When a major brand is closely tied to a single person (think of Yves St. Laurent, Oprah Winfrey, Donald Trump), brand value can rise and fall on the fortunes and failures of that person. Steve …
Advertising Age reports this week on the growing goat brands in advertising trend. It’s an odd aspect of our creative industry that copying is so common. One area where follow-the-leader is rampant is in naming. Brand names should be distinctive above all, but I often get naming project requests like: “I want a name like …