LDMerriam

Brand governance used to be a command and control proposition. Companies were in charge of their brands and they told people how to use their brands. Brand guidelines specified right and wrong; rules and regulations enforced by a brand cop with oversight over what was and was not “on brand.” No more. Brands are out

Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand reputation. Jim Mintz, CEO of the Mintz Group, spoke to

Your reputation is your brand. In today’s world reputation is created less by marketing and advertising and more by the people in your company. With #MeToo impacting brands from Ernst & Young to Nike, paying attention to who you hire is key to your brand reputation. Jim Mintz, CEO of the Mintz Group, spoke to

Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and get results. 37 seconds is the average median time spent reading an article.45% skim articles

Call it content shock or content fatigue, each one of us is bombarded by an astounding amount of content every day. Up against these statistics, you need to make sure your content marketing operation is acing best practices to break through and get results. 37 seconds is the average median time spent reading an article. 45%

Do you need a content marketing model? Content marketing drives inbound lead generation, audience engagement, and brand reputation building. Content marketing is a hot buzzword today, but the tactic has been around since the beginning of modern marketing. Michelin Guides have been supporting the Michelin brand for 119 years. Yet, in our always on, always