Mountain Dew Dewmocracy: 5 Elements of Successful Use of Social Media
“Viral Marketing Can Make Your Brand Sick” was a post here from two years ago. Since that time, marketing executives have learned some key lessons. Take the current Mountain Dew Dewmocracy campaign. Here are the five key ingredients of its successful use of social media: 1) Social Media Needs to Be On Brand: The campaign …
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