Product Placement Makes Macy’s a Star in Tower Heist

Forget product placement–think parade placement. A week after the real Macy’s Thanksgiving Day Parade, Central Park West closed down for a Hollywood version of the event, complete with floats, Macy’s balloons and the Macy’s marching band.


The Macy’s December 4th and 5th Parade was staged for a movie staring Matthew Broderick, Ben Stiller, Eddie Murphy, Tea Leoni, Gabourey Sidibe, Alan Alda, and Michael Pena. In addition to starring Macy’s, the movie puts Donald Trump’s brand front and center, with the Trump International Hotel & Tower playing the title role of the “tower” in Tower Heist due out during the November 2011 holiday season.