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Brand trust is at an all time low. AMA New York caught up with the new CEO of the Reputation Institute Kylie Wright-Ford to find out what companies can do to earn and keep trust in their reputations. Transcript:00:01 Lisa Merriam: Americans don’t trust brands like they used to.00:04 Various tracking studies show a decades-long decline in …
Boycotting Brands: Brands Symbolize More than Features and Benefits By Lisa Merriam Boycotting brands for political reasons is becoming more and more common. Does who you vote for impact the burgers you eat? Of course, according to the chairman of the California Democratic Party. When a fast food chain gives money to the other side, …
Boycotting Brands: Brands Symbolize More than Features and Benefits Read More »
Boycotting Brands: Brands Symbolize More than Features and Benefits By Lisa Merriam Boycotting brands for political reasons is becoming more and more common. Does who you vote for impact the burgers you eat? Of course, according to the chairman of the California Democratic Party. When a fast food chain gives money to the other side, …
Boycotting Brands: Brands Symbolize More than Features and Benefits Read More »
Boycotting brands for political reasons is becoming more and more common. Does who you vote for impact the burgers you eat? Of course, according to the chairman of the California Democratic Party. When a fast food chain gives money to the other side, move over Chick-fil-A, its definitely time to #BoycottInNOut (even though the company …
Boycotting Brands: Brands Symbolize More than Features and Benefits Read More »
March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association’s $1.1 billion in revenue, totaling $821.4 million in 2017. According to NCAA March Madness statistics, 97 million people …
Brilliance In Marketing: March Madness in August At NCAA Headquarters Read More »
March Madness preparations are already well underway for the NCAA Division I Mens Basketball Tournament coming to the new 70,000 seat US Bank Stadium in Minneapolis. The tournament generates the majority of the National Collegiate Athletic Association’s $1.1 billion in revenue, totaling $821.4 million in 2017. According to NCAA March Madness statistics, 97 million people …
Brilliance In Marketing: March Madness in August At NCAA Headquarters Read More »
Back-to-school marketing fuels what Shopify calls the “other Black Friday,” with B2S retail spending up an expected 10% this year to top $83.6 billion according to the National Retail Federation. The back-to-school retail season has gotten off to an early start with Amazon’s Prime Day on July 16. The frenzy continues through September 8. Other …
Back-to-School Marketing the “Other Black Friday” Read More »
Back-to-school marketing fuels what Shopify calls the “other Black Friday,” with B2S retail spending up an expected 10% this year to top $83.6 billion according to the National Retail Federation. The back-to-school retail season has gotten off to an early start with Amazon’s Prime Day on July 16. The frenzy continues through September 8. Other …
Back-to-School Marketing the “Other Black Friday” Read More »
The Colin Kaepernick ads sparked major debate among marketing leaders. Read American Marketing Association leadership opinions about the Nike brand controversy and about the politicization of branding and marketing.
Futureproof brands with the right mindset. More than change—DISRUPTION—is impacting every field of human endeavor. Minter Dial, author of Futureproof: How To Get Your Business Ready For The Next Disruption, gave a presentation to the AMA Executive Circle of senior marketers at Ogilvy back in March, covering forces that can disrupt organizations. We caught up …
Brilliance In Marketing: Futureproof brands with the right mindset with Minter Dial Read More »