Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like Google give top ranking to sites like Yelp.com. Done well, they can either drive new business or drive customers away. Managing your online reputation and interacting with customers and potential customers on these sites …

Online Review Sites: Critical to Your Brand, Reputation and Business Read More »

Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site–search engines like Google give top ranking to sites like Yelp.com. Done well, they can either drive new business or drive customers away. Managing your online reputation and interacting with customers and potential customers on these sites …

Online Review Sites: Critical to Your Brand, Reputation and Business Read More »

In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what …

Brilliance In Marketing: Prophet Brand Relevance Index Read More »

Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all the pieces to work together creates a sum-greater-than-its-parts dynamic that can boost your marketing. With so much attention to SEO and other digital aspects of PR, media outreach gets short shrift. Here are some tips for getting …

Modern PR: 7 Tips for Pitching Your Story Read More »

In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what …

Brilliance In Marketing: Prophet Brand Relevance Index Read More »

Brand trust is at an all time low. AMA New York caught up with the new CEO of the Reputation Institute Kylie Wright-Ford to find out what companies can do to earn and keep trust in their reputations. Transcript:00:01 Lisa Merriam: Americans don’t trust brands like they used to.00:04 Various tracking studies show a decades-long decline in …

Brilliance In Marketing: Brand Trust — Kylie Wright-Ford of the Reputation Institute on How to Earn It Read More »