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Last May in a Marketing Daily commentary, Beau Fraser commented on the phenomenon on “marketing tragedy,” companies doing a tie-in with natural and man-made disasters. The danger is coming off as self-serving or, as in the case of Kenneth Cole’s tweet about the revolution in Egypt being all about shoes, downright offensive. On a day …
Most people don’t think of Al Qaeda and marketing in the same sentence. But marketing is important to Al Qaeda and so is the strength of its brand. The al Qaeda brand is the key to raising money, recruiting jihadis and motivating them to attack. Weak Al Qaeda Brand Image The Al Qaeda brand is …
New York City Mayor Michael Bloomberg is suggesting we rebrand Ground Zero. At a speech on September 6th near the Ground Zero site, he said “The time has come to call those 16 acres what they are: The World Trade Center and the National September 11 Memorial and Museum.” Good luck with that. Mayor Bloomberg …
The Hurun Report covers new ground with its release of the Most Valuable Chinese Home-grown Brands List 2011. As we posted earlier this year, creating global brands is official Chinese government policy. Chinese leaders recognize that the big profits are in selling brands, not making products. Since opening their markets in 1990, the Chinese have …
The most basic brand elements are a name and a logo. But you need more brand elements to communicate a rich brand identity. Your own personal identity is more than your name and your face. Your identity includes personal data like your birthday, place of residence, where you work, and your phone number. It also …
A month ago, we wrote about the damage Google was doing to its core Google brand with its bungling of Google+ policies and enforcement. Shockingly, the company still can’t fix the problem. Today, a columnist at ZDNet was notified of a pending suspension of all her Google products because they erroneously suspected her of violating …
Google+ Still Threatening the Health of the Google Brand Read More »
Reuters reported yesterday that investors have offered Tavern on the Green bankruptcy trustees $1.3 million to buy the shuttered restaurant’s name. The investors want to market food items such as salad dressing under the Tavern on the Green brand. Though the food at Tavern on the Green was at best mediocre, the high menu prices, …
Last year when Motorola split into two companies, both called Motorola, they created brand confusion. Now Google is acquiring Motorola Mobility Holdings Inc. for its wireless patents. With the demise of the Motorola Mobility brand, what’s left of Motorola can begin to create a stronger, focused brand..but that is a big if. What if Google …
Justin Bieber has become the latest celebrity brand spokesman to find himself in brand endorsement trouble. Advertising Age wrings its hands at the damage his prank could do to his power as a celebrity endorser for brands such as Best Buy, Proactiv, and Google Chrome. We’ve covered celebrity brand woes and the impact of personal …
Just 18 months after getting it all together, consumer packaged goods giant Kraft announced today that it is breaking up the CPG brand. It turns out that Kraft executives have discovered the grocery business has different needs that the snacks business. In a conference call with the Kraft CEO, one participant called the break up …