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Marketing history is dotted with examples of companies who have been successful entering a “saturated market.” The secret to winning is carving out a niche. Entering a crowded and competitive market is a good strategic option. I provided the San Fernando Business Journal with insight into such a winning scenario. Existing markets have large numbers
Saturated Markets Offer Opportunity for Niche Market Entrepreneurs Read More »
Renaming Yale: An Orwellian committee in the “Ministry of Truth” model at Yale is hard at work scrubbing historical names from the campus, according to Roger Kimball in yesterday’s Wall Street Journal. The article The College Formerly Known as Yale, details how Yale University is creating a Committee to Establish Principles on Renaming (Wow! So
Renaming Yale: “Ministry of Truth” Impact of Brands and Politics Read More »
Congratulations to Scott Lange for a successful panel discussion at the Marketing Executive Networking Group on marketing, media, trademarks, sponsorship, ambush marketing and branding and the Olympic Movement–particularly the upcoming Games in Rio. Meet the panelists
Olympic Marketing Panel–Ready for Rio Read More »
Zika • Recession • Security • Doping Scandals • Brazilian Politics & Public Apathy I will be on the panel of the Marketing Executives Networking Group’s panel discussion on the marketing challenges of the Rio Olympic Games RSVP by Thursday, JULY 28, noon at http://members.mengonline.com/e/in/eid=421 Photo I.D. required for building entry. Many issues are plaguing the
Uh No, Not Business as Usual at the 2016 Olympics: Marketing Executive Networking Group Read More »
On the eve of the Rio 2016 Summer Olympic Games, sports sponsorship for brands is drawing greater interest. Will pollution, crime, political bungling and Zika impact ROI? Probably not. Getting the highest ROI for event sponsorship depends “activation”most of all—and that extends far beyond the event itself. If all you are getting for your sports
Rio 2016 Olympic Games: Maximizing Sports Sponsorship ROI Read More »
The American Marketing Association has a great blog entry on brand names that became more than household words; they practically entered the dictionary. In my naming consulting practice, I am constantly advising clients to stay away from descriptive names. Such names can never really be owned as brands. The classic example is Amazon’s once mighty
11 Brand Names that Changed the Lexicon Read More »
The New York American Marketing Association was invited to speak with a group of Saudi Arabia women entrepreneurs. The event was part of the International Visitor Leadership Program. This is the Department of State’s premier professional exchange program. Bianca Di Salvo and Lisa Merriam, members of the board of the New York American Marketing Association
State Department’s Saudi Arabia Women in Entrepreneurship Project Read More »
These blog writing tips will help you publish high-impact articles that find a relevant audience. You need more than clever content; you need good presentation that pays attention to structure, format and SEO. 1. Pick a central keyword or phrase. Think about what terms a potential reader might use to find your content. (research what
Blog Writing Tips for High-Impact Results Read More »
Copy writers MUST be search-algorithm savvy for effective content marketing. It is no long enough to be a gifted writer; you must know how Google and other search engines evaluate and serve up your copy to potential readers. If your material is not seen, no matter how good it is, it is worthless. True SEO
Content Marketing: 21 Must-Dos for Better Copy Writing and Engagement Read More »
Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can’t find your brand, it may as well not exist. What you say in Google, Bing and Yahoo! impacts traffic to your site and your brand image. Yet, too
Search Engine Optimization and Brand SEO Mistakes Read More »