Lisa Merriam

Merriam Associates in Success Magazine: Brand Investments

Success-brand-investment Brand investments are smart spending when done right. The March 2011 issue of Success magazine features the article “Spend Your Way to Prosperity,” with recommendations for the best initial investments entrepreneurs should make. The article includes a quote from Merriam Associates on spending money upfront to protect your brand with a trademark and by owning your brand in the digital realm. The book Merriam’s Guide to Naming advises owning as many variations of your brand’s URL as you can afford to buy, along with reserving variations on your brand name on Facebook, Twitter, and Linked In. The March issue of Success is on newsstands now.