High end retail is changing. As part of a presentation to the International Retail Design Conference “A New Age of Luxury Retailing,” we talked to luxury shoppers on New York’s Madison Avenue and to former LMVH executive Philippe Soussand about brand expectations and design.
The key trends:
- Luxury design and luxury products are becoming more common at the mass level
- Actual luxury shoppers are searching for the truly unique
- Relationship is of growing importance
- Design plays a key role in brand relationships
For more on luxury branding: http://www.levinedesigngroup.com/