The winners of the Marketing Edge Collegiate ECHO Marketing Challenge competition for best marketing plan have been announced. Judging this competition makes me excited about the upcoming generation of marketers. Congratulations to the winners:
MARKETING EDGE ANNOUNCES 2017 COLLEGIATE ECHO WINNERS
—International Challenge Provided by Collette, an International Guided Travel Company—
NEW YORK – August 10, 2017 – Marketing EDGE, a national education nonprofit committed to shaping the marketing industry as diverse, inclusive, and highly skilled, today announced the winners of its 2016-2017 Collegiate ECHO Marketing Challenge. The content of this competition for college students worldwide was provided by Collette, an international guided travel company. Altogether, six student teams – three from undergraduate programs and three from graduate programs – were honored for undertaking research to determine the likes, dislikes and desires of Baby Boomers (fall semester teams) and Generation Xers (spring semester teams). More here>>