Expressing one idea in multiple formats over multiple channels benefits your marketing in three ways:
1. Variety in media and presentation enhances impact and memory. If use multiple senses; if you hear something, see something and then interact with something, it is more likely to stick in your mind.
2. Variety of format across multiple media channels puts your content in more places, improving the chances it will cross the path of your target audience.
3. Variety gives you more mileage out of every idea. Instead of coming up with five ideas, one for a conference presentation, one for a white paper, one for a series of social media posts, one for a magazine article, and one for a video, one single idea could become content for all media types. Instead of a series of single notes, you have the start of a symphony.
43 Ways to Re-Purpose Content
Take your great content ideas and re-purpose them in as many ways as you can to maximize the impact of every idea. Here are 43 ways to re-purpose and get you started:
- Media appearances
- Workshops
- Conferences
- Keynotes
- Round tables
- Case studies/real world stories
- Original research/review existing research
- Webinars
- White papers
- Books
- Brochures
- Training courses
- Animations
- Interviews
- Guest blogs
- Quotes
- Testimonials
- News releases, announcements
- Comparisons
- Glossary
- Mobile apps
- How-to and how-not-to
- Challenges and games
- Opinions and debates
- Predictions
- Failures
- Demonstrations
- Awards
- Polls/surveys/quizzes
- Sponsorships
- Resource library
- Transcript
- Summary sheet of highlights
- Series of pull quotes
- Blog articles
- Bylined magazine articles
- Set of infographics
- Video and audio podcast whole or in parts
- Online Q & A and discussion
- Newsletter content
- Checklist
- Package of tools, worksheets, templates, calculators
- Briefing/presentation