Lisa Merriam

Rebranding

Branding Corporate Spin-Offs Causing Brand Spin-Outs

Guest blog post on how the corporate spin-off trend is creating a brand mess trend: http://www.business2community.com/branding/sara-lee-spins-off-with-right-approach-to-brand-names-011989#RezuKq1c3erEiXMQ.97 The Motley Fool is calling 2011 “The Year of the Spin-Off.”  Splitting up companies for financial reasons is a great way to unlock shareholder value, but companies can make a mess of their brands if they are not careful. …

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Michael Vick’s Potential as a Personal Brand: Lessons from Martha Stewart and Tiger Woods

With Michael Vick stepping back into the role of spokesperson, an old blog post “When a Brand Is a Person” is newly relevant.  That post was written while Martha Stewart was rebuilding her personal brand. Now, years later, we can look back and consider what drove her successful comeback. We can also look at the …

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