Branding Corporate Spin-Offs Causing Brand Spin-Outs
Guest blog post on how the corporate spin-off trend is creating a brand mess trend: http://www.business2community.com/branding/sara-lee-spins-off-with-right-approach-to-brand-names-011989#RezuKq1c3erEiXMQ.97 The Motley Fool is calling 2011 “The Year of the Spin-Off.” Splitting up companies for financial reasons is a great way to unlock shareholder value, but companies can make a mess of their brands if they are not careful. …
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