Brand Reputation–The Importance of Background Checks

Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions. As host of the American Marketing Association New York’s Brilliance in Marketing video series, I was honored to interview Jim Mintz, CEO of the Mintz Group. His company specializes in finding and analyzing hidden business facts anywhere in the world and is known for conducting background checks that match the real risks employers face in hiring. Looking at 26 specific types of inquiries companies may wish to conduct, consider what things to check for a CEO and what things to check for a clerk, with different levels having different impacts on your brand.