Web Video: How-To Advice

Jan 042011

Web pundits are predicting continuing growth in Web video. With that in mind, here is a round-up of advice for producing effective video:

1) Light your shot—dark videos don’t invite eyes
2) Get the best sound you can—your viewers are likely listening through headphones
3) Use a tripod for Pete’s sake!!—You want to make visitors stick, not get sick
4) Script and plan your story before you shoot—planning is what makes a video interesting and worth the viewers’ time (which is harder to earn and even harder to keep)
5) Shorter is better—think TV commercial not TV show, 30 seconds is better than 30 minutes
6) Talking heads are boring—get other shots and work them into your story
7) Don’t forget Web video needs the written word—when you post on YouTube, Facebook, even your own site, you will need a title, brief description, and keywords.
8) Post and link and post and link and post and link—get your video in front as many people as possible and link back to your site; it is about maximizing exposure and maximizing traffic

More detailed advice from previous posts:
Good enough video:

How Web video differs from TV:

Video scripting:

Ideas for Web video:

And a series from a Fortune 500 corporate executive speech coach:

© 2014 Lisa Merriam