Simplifying business is good branding. It was my honor to produce the backstage interviews for the first annual Call for Clarity Conference in New York City, hosted by Siegelvision. Siegelvision is a branding agency with a unique philosophy:
“In a world plagued by complexity, our work is governed by a passion for clarity. We organize every engagement with clarity in mind and help purpose-driven organizations to achieve clarity of identity, clarity of expression and clarity of experience. Our commitment to Clarity Above All means we deliver clear, hard-hitting solutions that inspire action and drive impact.”
The event features speakers from different industries and sparked conversations among the 200 attendees about the damage that complexity causes brands. Simplifying business enhances the customer experience and impacts the brand. By making communications, processes and policies simple, the brand is enhanced. The videos of the speakers from the fields of finance, health, communications, criminal justice, academia, design and non-profit, feature “after talk” interviews that expand on the simplicity theme.