Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

May 212018
 
product placement coca-cola-kilauea

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea:

I do wish the effect had been more explosive!

It is also a great example of co-creation. Coca-Cola did not create or pay for this video.

© 2014 Lisa Merriam