Marketing Broadway Hits: Hamilton, Kinky Boots, Cats, and The Great Comet

Sep 142017
 
marketing broadway

One of the most fascinating aspects of my work with the American Marketing Association is the chance to meet brilliant marketers. Our video series Brilliance in Marketing showcases bright marketing thinkers across industries. Last week, I got the chance to talk to one of the masterminds behind the Hamilton, Kinky Boots, Cats, and The Great Comet brands:

© 2014 Lisa Merriam