About Lisa Merriam


LisaMI am a brand consultant who helps create and build profitable brands. I have decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding.

My expertise includes brand strategy, brand naming, brand identity, brand launch, copy writing, digital branding, search engine optimization, thought leadership and video production.

My clients include multinationals like Johnson & Johnson, ADP, Canon, Kay Jewelers, and Bed Bath and Beyond, but also small, fast-growth entrepreneurial firms and nonprofits.

I work for clients directly and as a member of the team at various advertising, digital and branding agencies, including McCann-Erickson, FCB, Ogilvy & Mather, Mother, Brandworx, Verse Group, and others.

Prior to becoming an independent consultant, I was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. I worked with clients as diverse as ExxonMobil, McGraw-Hill, D&B,  and UPS. Prior to that I was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle. During the dotcom bubble, I was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California. I began my career selling advertising space and syndicated data at Downey Communications, a family-owned company. I learned about business, selling, writing, and entrepreneurship from my parents, both of whom started and ran their own successful companies.

I am a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily and many others. I write for publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business and others. My book Merriam’s Guide to Naming was first published in 2009, with a second edition that came out in 2013. On the non-branding front, I helped in the writing of Mastermind: The Many Faces of the 9/11 Architect, Khalid Shaikh Mohammed, published by Penguin in 2011, Leading from Behind, a New York Times best seller in 2012, and co-wrote with former Navy SEAL David Godshall Parent like a Navy SEAL: A Battle-Tested No Fail Guide for Moms and Dads.




© 2014 Lisa Merriam