Merriam Associate’s client Geomentum is in the news with a new president, Lisa Bradner.
Merriam Associates created the Geomentum name a year ago when Interpublic consolidated several large local media-buying and marketing services units including newspaper buying agency NSA Media, Wahlstrom, a specialist in Yellow Pages and local search, and out-of-home expert Outdoor Services. Geomentum controls over $2 billion in traditional local media.
The Geomentum name was created to begin to tell the company’s brand story of hyper-local media analysis, planning and management. More than a media buying company, Geomentum’s expertise and technology helps marketers use highly detailed local-level information across media (including traditional print, out-of-home, mobile, and local Internet) to impact sales success across tens of thousands of neighborhoods. Geomentum helps marketers “own the neighborhood.”
Congratulations to Geomentum turning one year old August 5th.
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