Content Marketing and Cheap Writers: Don’t Cut Corners on Your Branded Content

Sep 262014
 

Creating branded content is an increasingly important part of brand building. The demand for more and more branded content makes it tempting to hire cheap writers. How hard can it be to write a tweet? Does the daily blog really need Mark Twain quality? ABSOLUTELY:

I offer some insight in this well-written branded content article by Debra Donston-Miller
“Why Underpaying Writers Can Kill Your Content Marketing”

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© 2014 Lisa Merriam