Lisa Merriam

Rebranding

New York Chapter of American Marketing Association Name Change and New Website

I am pleased to announce that the American Marketing Association New York has launched its new website, www.amanewyork.org along with a new name. The new site has been the primary focus of the Communications Committee of the Board of Directors for the last several months. As chairperson of that committee, I commend the tireless work …

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Rebranding National Geographic to Go Further in Today’s Media Markets

When market dynamics and business strategies change, it impacts the brand. National Geographic, a brand with over one hundred years of history behind it, needed rebranding after the entity split off the non-profit Society form the for-proft National Geographic Partners a joint venture with 21st Century Fox. Rebranding doesn’t always mean changing a name or …

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AIG Rebranding as AIG Again

The latest AIG rebranding is actually re-rebanding: Returning to its old name, finally correcting a an ill-considered and ineffective name change. AIG Rebranding 2009 “AIG is trying to outrun its old reputation by adopting a new brand. Will it work? Most people aren’t buying it. The entity, formerly known as AIG, is firmly attached to …

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O No O.co Rebranding Fail

Overstock.com fixed a huge brand blunder today when they announced they were abandoning the rebranding attempt to change their name to O.co. Here are the top five reasons why the rebranding was doomed to fail: There was never a strategic reason to change the company name. Name changes are expensive and risky in the best …

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You Can’t Rebrand Ground Zero

New York City Mayor Michael Bloomberg is suggesting we rebrand Ground Zero. At a speech on September 6th near the Ground Zero site, he said “The time has come to call those 16 acres what they are: The World Trade Center and the National September 11 Memorial and Museum.” Good luck with that. Mayor Bloomberg …

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A New Logo for E Ink

Congratulations to E Ink on their new logo. The company was a spin-off from the MIT Media Lab back in 1997 and pioneered the concept of electronic paper. A New Logo for a New Strategy Originally marketed for electronic signs, the company has enjoyed better success as a maker of mobile electronics displays. Paper thin …

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