Lisa Merriam

Person Brand

Renaming Yale: “Ministry of Truth” Impact of Brands and Politics

Renaming Yale: An Orwellian committee in the “Ministry of Truth” model at Yale is hard at work scrubbing historical names from the campus, according to Roger Kimball in yesterday’s Wall Street Journal. The article The College Formerly Known as Yale, details how Yale University is creating a Committee to Establish Principles on Renaming (Wow! So …

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Uh No, Not Business as Usual at the 2016 Olympics: Marketing Executive Networking Group

Zika • Recession • Security • Doping Scandals • Brazilian Politics & Public Apathy I will be on the panel of the Marketing Executives Networking Group’s panel discussion on the marketing challenges of the Rio Olympic Games RSVP by Thursday, JULY  28, noon at http://members.mengonline.com/e/in/eid=421  Photo I.D. required for building entry. Many issues are plaguing the …

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Rolling Stone Analysis of Hillary Brand

The Rolling Stone has an interesting analysis of the Hillary brand in the article: “There Is No Real Hillary Clinton.” Making the observation: “People aren’t meant to be relaunched as often as phones,” the article zeroes in on Hillary’s long-term problem with authenticity. Saturday Night Live’s “relatable woman on a couch” comedy sketch is not laughing …

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Adrian Peterson and Vikings Brand Sponsorship: Guilty Until Proven Innocent

Brand sponsorship requires a rush to judgement. Though Adrian Peterson has not been found guilty of a crime, brands can’t afford to serve as a backdrop to the drama of indictments and investigations. Radisson’s brand did literally serve as a backdrop to yesterday’s press conference by Vikings general manger Rick Spielman as he discussed child …

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Bush or Clinton–Which Tarnished Old Political Brand Will Win?

Jonah Goldberg has an excellent analysis of candidate brands in “Jeb, Hillary and the curse of tarnished political brands” published in the Los Angeles Times. It will be interesting to see which old brand from decades past people will choose–the Clinton brand or Bush brand–or is it time for a totally new political brand.