Brand Naming Webinar IABC – Replay
I gave a webinar on naming brands for the IABC on May 22nd. The presentation is available for replay (and you can also request a download the presentation deck) here:
Naming
Brand Twins: Shared Brand Names for Different Products
Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. In fact, shared brand names are more common than you might think. Facebook raised a ruckus last year when it applied to …
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Mashable Interview with on Creative Job Titles
Mashable has an interesting take on the do’s and don’ts of creative job titles quoting Merriam Associates. Your job title is part of your personal brand so make sure it says the right things about you. Here’s the advice on Mashable. Other quick tips: 1) Be clear. If it makes people stop and wonder, …
O No O.co Rebranding Fail
Overstock.com fixed a huge brand blunder today when they announced they were abandoning the rebranding attempt to change their name to O.co. Here are the top five reasons why the rebranding was doomed to fail: There was never a strategic reason to change the company name. Name changes are expensive and risky in the best …
Merriam’s Guide to Naming Interview on CDTV Internet Radio Program
We talked about naming challenges, how to name, pitfalls to avoid in this online radio interview on CDTV.net, the online broadcasting network providing stock market news, financial, business, nasdaq, nyse, earnings, and daily dividend reports. Merriam’s Guide to Naming is available from most major booksellers, including Amazon.
You Can’t Rebrand Ground Zero
New York City Mayor Michael Bloomberg is suggesting we rebrand Ground Zero. At a speech on September 6th near the Ground Zero site, he said “The time has come to call those 16 acres what they are: The World Trade Center and the National September 11 Memorial and Museum.” Good luck with that. Mayor Bloomberg …
Kraft Crack Up — Breaking Up the CPG Brand
Just 18 months after getting it all together, consumer packaged goods giant Kraft announced today that it is breaking up the CPG brand. It turns out that Kraft executives have discovered the grocery business has different needs that the snacks business. In a conference call with the Kraft CEO, one participant called the break up …
Branded Top Level Domain Names: Help or Hindrance?
ICANN (Internet Corporation for Assigned Names and Numbers) has voted to allow an unlimited number of new branded top level domain names. That means companies won’t be limited to just .com, but can go for.mcdonalds and .starbucks. On the face of it, the decision looks good for brands. But think again. The result could just …
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Disney Trademarks SEAL Team 6, But Not DEVGRU or Delta Force
Are the SEALs the best? They sure have the best brand–especially after the bin Laden raid. Disney is just the latest company to try to trademark a SEAL brand, reserving “SEAL Team 6,” for entertainment uses, toys (including snow globes!) and clothing. The other Tier One counter-terrorism unit, Delta Force, has not attained the same …
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AEG, Farmers Insurance Buys Corporate Naming Rights for Non-Existent Stadium
Settling naming rights before breaking ground, Sports Business Daily reports that Los Angeles has got a corporate name for a stadium that hasn’t been built (it doesn’t even have permits or an architect) and has no NFL team. AEG, owner of Farmers Insurance, just paid $600 million for a 30 year lease for naming rights …
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