Lisa Merriam

Copywriting

Web Copy Writing and SEO

Web copy writing for SEO takes more than mastering in the basics of writing—avoid the passive tense, not burdening text with too many extra, superfluous, and unnecessary adjectives just to name a few—but that isn’t good enough for effective web copy writing. All writing today will end up online one way or another so you …

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SEO Copy Writing–If You Don’t Know These Basics, You Can’t Write

SEO copy writing is a foreign concept for too many writers. A shocking number of companies invest in great copy for their Web sites, but miss the last and most basic element: writing great meta-data. Neglecting meta-data–the words and phrases used by search engines to present your content in search results pages–is perhaps the biggest …

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Web Copy Writing that Sells

Web copy writing that sells requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here …

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Content Marketing and Cheap Writers: Don’t Cut Corners on Your Branded Content

Creating branded content is an increasingly important part of brand building. The demand for more and more branded content makes it tempting to hire cheap writers. How hard can it be to write a tweet? Does the daily blog really need Mark Twain quality? ABSOLUTELY: I offer some insight in this well-written branded content article …

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Web Site Writing with an Eye to SEO

Congratulations to my client, the Association of Consultants to Nonprofits on their new Web site. It’s always a pleasure to work with Chicagoans, especially those who appreciate good web site writing, visitor experience and good SEO. Visit the site here.