Unleashing the Innovators is a groundbreaking book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, that was launched at the global headquarters Ogilvy & Mather last night. At a time when traditional businesses are challenged by a fast-changing market, Jim offers insight into how leaders with a 100+ year legacy can stay relevant, and more importantly profit through innovation and growth.
OgilvyRed’s Joanna Seddon, past president of the AMA New York and President of Global Brand Consulting, was a key contributor, providing her team’s research into how legacy companies have successfully partnered with start-ups. They discovered companies who with such partnerships had an edge in terms of growth, profitability and innovation.
Unleashing the Innovators looks at what works, what doesn’t and how to do better with these partnerships. Done well, legacy company endeavors with start-ups can boost:
- New technologies and methods
- Growing lines of business
- Cultural change
- Agility and speed
- Prudent risk taking
- Connection to customers
- Efficient operations
Jim was the former Global Marketing Officer of $76B Procter & Gamble, overseeing an $8B advertising budget and managing 7,000 people. He was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year a first for P&G. He reinvigorated Procter & Gamble’s culture, reestablishing its reputation as one of the world’s most admired brand-building companies and doubling sales. Jim is a 2017 inductee to the Marketing Hall of Fame, is a multi-year Advertising Age “Power Player,” and is Brandweek‘s 2005 Grand Marketer of the Year. After leaving Procter & Gamble in 2008, he founded The Jim Stengel Company, LLC think tank and consultancy. In addition to Unleashing Innovators he is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.