Copywriting and SEO

 

Copywriting gives your brand a voice to persuade and SEO gives your brand an audience. Once you have a strong brand, you need to communicate it to the public, including customers, prospects, opinion leaders and the press. I can help you get your message across. I hone your message, using your positioning, features and benefits to tell a story that informs and motivates.

Copywriting for our Social and Digital World

Making sure your copy gets seen by relevant audiences is just as important as good writing. Pulitzer Prize winning copy has no value if no one sees it. I have extensive SEO training so I create copy with high findability and a clear, motivating brand voice.

Modern_Copywriting_Digital_Social

Long Form, Short Form, Digital and Social Media Copywriting

I write short form copy for taglines, :30 commercials, packaging and banner ads. We also can write hundred page Web sites that are fully optimized for SEO. Our work includes product catalogs, magazine articles, brochures, white papers, on-going blog maintenance and more.

Search Engine Optimization, Social Media and Public Relations

It today’s always-on, interconnected world, your brand must work at every touchpoint–and you have to get every touchpoint to work.  I specialize in strategies and executions that get print, broadcast, direct mail (traditional and email) and online opportunities, including blogs, social media and ad networks, as well as on-page SEO working in concert.

  • Brand audits with recommendations for consistent brand alignment across all media
  • On-page SEO
  • Social media strategies and content
  • Blog strategy development, blog copywriting
  • Link building
  • Social media strategy and execution
  • Email campaigns

More Brand Copywriting and SEO Insight

Web Copywriting and SEO
Copywriting that Sells
SEO Copywriting–If You Don’t Know These Basics, You Can’t Write
Copywriting for Catalogs–Short Form Sales Copy
Six Keys to Script Copywriting for Video

© 2014 Lisa Merriam